Product strategy and full-stack builds, shipped end to end.
Agents needed one place to submit cash-offer requests and watch them move through the pipeline. Role-based access, white-label partner pages, and a versioned API, all shipped to production.
Came in to lead product and delivery, and owned the whole product: internal tooling, analytics and the AI features. Reset how the team specced, prioritized and shipped. The dashboard is shown; internal tooling stays redacted.
Built the site, the local SEO and AEO foundation, and the booking and payments flow from scratch. No ad spend, the whole plan rode on organic search.
A full coaching operating system built from scratch: client management, class tracking, real-time messaging, and Stripe payments across web and mobile.
A playstyle-driven hero recommendation engine, shipped as a live authenticated MVP, with the data model built for an analytics layer next.
A full UX overhaul of John Deere's Dealer Advertising Resource, redesigned around two distinct user types after research with 15 admins and dealers.
Rebuilt from Framer into a custom Next.js frontend with a Spline-powered 3D hero, GSAP-driven animations, a live YouTube Data API feed, a custom Patreon-backed checkout with GA4 conversion tracking, and compliance-aware financial disclosures.
A full homepage redesign in Framer for a fractional CMO: new layout, new sections, and distinct layouts for mobile, tablet, and desktop.
A ground-up rebuild for a Sudanese-American non-profit: fully bilingual English and Arabic with RTL, a live PayPal donation system, and CMS-managed events.
My own venture: a photography site and local search setup built to win Phoenix metro leads without paying per lead.
Designed for the three questions every visitor arrives with: are you open, what's good, and how do I order.
